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Demand Generation Lead

Remote Jobs | Remote, CA

Posted Date 3/26/2020
Description
About Aptible
 
Our Vision
 
We see a future where it’s easy to bring a great idea into the world using the internet, while respecting data security and privacy. The next generation of businesses will design security and privacy into their operating processes. If every business is going to be a software business, every business will need to be a security business.
 
We’re working to make information security a core competency of every startup. We envision a world in which startups have access to great information security, are empowered to focus on their businesses instead of on compliance, can scale faster and more efficiently, and are confident that they're creating quality products.
 
Our Team
We wrote the Aptible Owner's Manual to help members of the company get a clear sense of what this team is — what we mean by “us.” We've now made this open to the world and invite you to read it, as a prospective member of the Aptible Team.
 
Our Commitment to Diversity and Inclusion
We prioritize diversity within our team and value different perspectives, educational backgrounds, and life experiences. We encourage people from underrepresented backgrounds to apply.
 
About this Role
We're looking for a Demand Generation Lead to build the machine that generates a robust pipeline of sales leads for Aptible. This is a unique opportunity to be a high-impact, early member of the Aptible Team. Reporting directly to our CEO, you'll be responsible for helping to expand Aptible’s marketing presence through optimized strategy and cutting-edge tools.

Your Impact

      • Your First 3 Months
      • You'll work with our Product Marketing Team to define our acquisition strategy. Starting with a deep understanding of our customers and prospects, you'll define a strategy that educates our prospects, is compatible with our brand, and yields qualified opportunities.
      • You'll work with our Sales Team to lead the creation, implementation, and testing of educational engagement and nurture omnichannel sequences for our inbound and outbound leads, demonstrating improvement in conversion to opportunity.
      • You'll work with our Product Marketing Team to own our advertising strategy, including: SEM, ABM, Retargeting, and Social.
      • You'll work with our Product Marketing Team to manage our marketing automation platform and related tools. You'll create, administer, and QA nurture campaigns, email sends, lead scoring, and distribution.
      • You'll measure and report all demand generation efforts against key metrics (i.e. MQLs and opportunities).
 
    • Your First 12 Months
    • You'll own our conversion rate optimization and testing strategy across the funnel.
    • You'll create a target list to help us build out our ABM approach.
    • You'll experiment with newer demand generation tools and techniques (e.g. Terminus).
    • You'll help us grow our Marketing Team.

Your Strengths

    • Demand Generation Strategy: You have 5-10+ Years of experience defining and managing demand generation strategies, working closely with Sales to hit a qualified lead/opportunity metric.
    • Copywriting: You have experience copywriting inbound and outbound emails, ad create, and landing pages.
    • SEO Strategy: You have experience defining and managing SEO strategies.
    • Paid Advertising: You have experience managing Google AdWords and Facebook, LinkedIn, Twitter Ads.
    • Marketing Automation: You have experience with Marketo, Pardot, or Eloqua — including segmentation, nurture sequences, automations, and email campaigns.
    • B2B SaaS Marketing: You have experience in B2B SaaS Marketing, preferably at an early- to late- stage startup.
    • Reporting: You have expertise in Salesforce, Marketo / Marketing Automation, Google Analytics, and Google AdWords.
    • People Management Experience: You have experience successfully hiring, coaching, developing, and empowering Demand Generation Marketers.
    • Detail Orientedness: You know how to identify where a process is brittle or prone to error. You build checks into your analyses, and have experience working in a role where you were responsible for giving attention to detail.
    • Bonus Experience: Experience with SQL, Experience with Conversion Rate Optimization and A/B Testing, Implementation Skills (Sketch, HTML/CSS/Javascript).

Our Benefits

    • Work from Anywhere: Enjoy the flexibility of working from home, a local co-working space, or your favorite coffee shop.
    • Open Vacation Policy: We encourage you to take the time you need, when you need it — for any holiday or matter of personal importance.
    • Paid Parental Leave: We offer job-protected Paid Time Off — 14 Weeks, Fully Paid — for all parents to bond with a newly born, adopted, or fostered child.
    • Medical, Dental, and Vision Insurance: We offer comprehensive health care for employees, with 100% of premiums paid by Aptible.
    • Hardware & Software: We help you create your ideal office setup and provide any software you’ll need.
    • Company Travel: We come together in-person at least two to three times per year, in locations around the globe.
Our Interview Process
 
We seek to make the experience of interviewing with us as delightful, efficient, fair, respectful, and transparent as possible.
 
A typical process at Aptible might include the following steps, and takes approximately 3 Weeks to complete. We try to move as quickly as possible, but if you have any time constraints, please let us know and we'll do our best to accommodate.
1) An Introduction to Aptible with the Hiring Manager (30 Minutes via Zoom)
2) A Discussion-Based Interview with an Aptible Team Member (45-60 Minutes via Zoom)
3) A Take-Home Work Sample Exercise (NB: You will be compensated for completing this.)
4) A Discussion-Based Interview with an Aptible Team Member (45-60 Minutes via Zoom)
 
We believe that the Work Sample Exercise is an important part of the process, in that it gives you the opportunity to demonstrate your skills in a concrete way. We take the time to design these exercises such that they: a) give you a view into the actual work you'd do at Aptible, and b) are standardized, so every candidate is evaluated using the same criteria.
 
Lastly, Aptible conducts calls with 3-4 References, ideally managers who have directly supervised you in the past and/or colleagues who can speak to your work.
 
If you have a disability or special need that requires accommodation, please let us know by completing this form, and we will reach out soon to see how we may be able to assist.

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